Color Ahead

Take around 90% of the entire jewelry industry – gather them together in Las Vegas for five days, show more jewelry than even Joan Rivers could imagine and see what happens.

JCK Las Vegas

Well, that’s exactly what occurs in the beginning of June. Every year, jewelers, jewelry designers, manufacturers and assorted critics head en masse to the bright lights of Sin City for a five-day jewel fest.

By around the third-day of this blinging bonanza the trends that are going to be hitting the stores in the coming months become apparent and this year, it all comes down to one word – COLOR.

Colored Diamonds (natural and treated) are some of the most popular items in this mega jewelry show. At we just loved the mix of pinks, blacks, and chocolate diamonds. They are, quite simply, good enough to eat.

According to the Natural Colored Diamond Association, natural colored diamonds are the kind of “uber-premium” product that appeals to affluent consumers. Well, they also appeal to the not-so affluent consumer, hence treated colored diamonds staking their claim in the city of lights. And so they should.

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