The Jewelry Insider

January 14, 2009

The New Year has arrived, and it’s time to hone in on the jewelry look that’s going to make your statement in 2009.

Purple Fashion on the Runway

It’s a big decision, we know. And while you can certainly never go wrong with diamonds, of course, there is another trend in the fashion world worthy of your attention. In a word: purple. Purples in every incarnation – from fuchsia to lavender, violet to plum – lit up the runways this season, and the hue is sure to have staying power well into spring. There is a reason President-Elect Obama calls it his favorite stripe on the rainbow. Celebrities in Purple Purple is a powerful color that has long been associated with royalty and nobility. Color psychologists deem purple the color of good judgment and spiritual fulfillment and claim it also fosters peace of mind – something we could all use a little of this year. Purple FashionSo what kind of fine jewelry brings out your inner purple princess? Amethysts are gorgeous gemstones that come in a variety of purple pigments. They have long been a favorite gem of kings and queens. And as an added bonus? They’ve been used throughout history to guard against drunkenness and mental disorders. Pass the bubbly! Another alternative is tanzanite jewelry. Although tanzanite is a relative newcomer to the gemstone market, it has made its mark on the jewelry world in a hurry. This rare, exotic gem was first discovered by Manuel d’Souza in the Merelani Hills of Tanzania in 1967 in the shadow of majestic Mount Kilimanjaro. The gem comes in a variety of purple shades, but most fall in the light purple (or lavender) color category. Purple GemsAnd if these gemstones don’t work for you, there are purple sapphires and purple topaz jewelry styles to make the likes of Prince and the runway rats proud. So whether you do back flips for fuschia, leap for lilac or get misty over magenta, it’s time to let your purple passion fly in 2009. Visit our colorful selection on and add the royal color to your jewelry box today!  

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