The Jewelry Insider

May 21, 2009

American Idol judge, Paula Abdul’s jewelry line proves to be a success as the whole line sells out in hours.

Paula Abdul may be American Idol’s most empathetic judge, but she’s all business when it comes to
her Forever Your Girl jewelry collection. The pop star turned pop mentor launched her star-inspired line on HSN last year, and sales have been stronger than an Adam Lambert high-note.

Famous for gifting her jewelry to AI contestants as glittering parting gifts, Abdul gave her commemorative limited edition Finale Cuff to all of the finalists that included the saying, “You are a diamond in the rough. Let the journey begin.” A slightly altered version was designed for the men.

But you don’t have to be on the show to nab an Abdul jewel for yourself – as long as you act fast. Paula launched her May collection on HSN after the AI finale on Wednesday, and the pieces
flew off the shelves.

“A complete sellout, every single item, for three hours,” Abdul bragged to MTV on the finale red carpet. “I couldn’t even start explaining it, and it was sold out.”

Some of the top sellers included the pieces from her ‘Star Collection’, which are inscribed with the special Paula message: “Reach for the stars and you will become one.”

Her new ‘Flower Collection’ was equally popular selling out of nearly every piece, including her flower drop earrings, flower stretch cuff and the particularly popular flower crystal cuff.

Inspired by her famous song from the 80’s, “Cold Hearted Snake,” Paula’s snake jewelry collection thrived with sellouts of her designer snake stretch bracelet and snake stretch ring.

And the jewels keep on coming. The country may be buzzing with news of the Adam upset, but you can commemorate your AI addiction with the kind of star power we all can appreciate – the gold kind! New items from the Forever Your Girl collection will air on HSN July 31st.

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