The Jewelry Insider

May 1, 2009

When the likes of Demi Moore, Kate Hudson, Anne Hathaway and a bevy of other A-listers make their way on your guest list, you know you’re hosting one heck of a soiree.

And the jewelry world expects nothing less from luxury jeweler, Cartier, who celebrated a century of doing business in the United States last night at their historic flagship store on Fifth Avenue.

Cartier marked the occasion by launching a stunning jewelry exhibit featuring 100 unique Cartier creations, including many from private collections. The prized jewels will be on view in New York through May 21st, after which they will move to the Beverly Hills location from June 1st – June 14th.

And while the likes of Sir Elton John, Justin Timberlake, Jessica Biel and Eva Mendez joined the celebrity guest list, the man of the hour was famed photog, Bruce Weber, who will launch his new book, Cartier
I Love You: Celebrating 100 Years of Cartier in America
in June, with
proceeds going to charity.

Cartier began its glittering history in France where it was known as the Jeweler of Kings. When the Cartier brothers arrived in New York, their clientele eventually changed from the royals to the robber barons, as families like the Vanderbilts and Edward Beale McLean, heir to the Washington Post fortune, bought baubles that broke the record books, including the blue Hope Diamond, once owned by Louis XIV.

Today, it’s the celebrity Cartier caters to, and it’s clear from the dazzling turn out last night that they’re doing a bang up job of it. While we mere mortals can only hope to catch a glimpse of the Hope Diamond let alone wear it, Cartier continues to feed our jewelry-laden fantasies with drool-worthy creations and a dedication to extraordinary design and craftsmanship.

Here’s to the next 100 years!


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