The Jewelry Insider

May 26, 2009

The World Gold Council released their Gold Demand Trends report for the first quarter that revealed, well, we might have another gold rush on our hands. As fears of future inflation and ongoing financial uncertainly continue to plague the market, investors are flocking to gold to find security in its wealth preservation qualities.

“Total demand for gold in Q1’09 rose 38% year on year to 1,016 tons, representing a 36% rise in value terms to US$29.7bn,” according to the report.

So what does this mean for you? Several things.

If you want to add a little shine to your own portfolio, investing in gold bars and coins might give you a significant source of growth where you want it – in your bank balance not your waistline. But if you’re the kind of person who would rather ditch your safe deposit box for a shiny gold cuff or a layered necklace, gold jewelry is the place to put your hard earned cash.

And with only six days left in the May Is Gold Month extravaganza, you can still take advantage of the low prices we’re offering from all the retailers you trust.

While the price of gold continues to rise, is keeping the costs on the down-low just for our valued members. Visit our Shop Gold link to see the treasure chest of golden opportunities – from hoops to charms, pendants to wedding bands – and see how all the celebs are wearing gold jewelry in our Celebrity Style section.

And don’t forget to enter our May Is Gold Month Sweepstakes for your chance to win the free gold jewel of your choice. Enter once a day, every day from now until May 31st to increase your chances.

While the market might still be shaky, one thing is clear: if you’re going for the gold, is where all the smart money is.

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