The Jewelry Insider

October 20, 2009

Gold jewelry has always been a high-end offering at London’s famous luxury department store – but now they’re offering shoppers the ultimate gold accessory.

Gold has always been an attractive investment, whether you’re buying it to wear, to decorate your home or – for some investors – to store in your vault. With the price of gold cresting over $1,000 an ounce, many gold followers want to get in on the action – and Harrods, of all places, is answering the call.

Harrods is betting that their customers will want to buy gold bars at the same place they buy their gold bangles. Go figure? They’re offering bars of pure Swiss gold bullion out of a miniature vault in addition to a selection of valuable gold coins from around the world.

The new gold sales are part of a collaboration with the Swiss refiner Produits Artistiques Metaux Precieux. Customers can also buy online and then collect their purchase in person. A full-sized gold bar would cost about $466,000, and those who don’t have a place to store it can also arrange for a safe deposit box, vault or international service courier.

For those of you who don’t quite have the budget for gold bars, our advice is to stick with the classics. Shop our glittering vault full of gold jewelry – and let the bars belong to cocktail hour.

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