The Jewelry Insider

December 9, 2009

Want to impress her for the holidays? Find out what celebs like Carrie Underwood have known for months now:  champagne diamonds are the must-have stone of the season.

Champagne diamond jewelry has been around since the 1990s, but the sparkling stone is making a strong showing in showcases around the country this holiday season, giving consumers a welcome (and more affordable) alternative to traditional white diamond styles.

Perhaps one reason for the bubbly renaissance is the increased use of champagne diamonds by stylists and designers who decorate their celebrity clients with the smoky stones for high profile red carpet events.

Carrie Underwood (who wears high-end Jonathan Arndt jewelry for her public appearances), wore a stunning pair of champagne diamond earrings to the Country Music Awards earlier in the year and sported a whopping 42-carat champagne diamond bracelet to the American Music Awards a few weeks ago.

Marion Cotillard wowed the world with her 64-carat, $2.6 million champagne diamond briolette necklace at the Oscars, and Victoria’s Secret followed suit, creating their 2009 Fantasy Bra
out of champagne and cognac colored diamonds with one signature 16-carat champagne stone dangling from the center.

The good news for the average consumer is, you don’t have to have a celebrity bank account (or a Victoria’s Secret bikini size) to bring home a champagne diamond for the holidays or the next birthday celebration. has a stunning collection of champagne diamond gems from the retailers you trust (Zales, JCPenney, Gordons) – and only our valued members get an additional 10% off. Pass the bubbly!

So take some time to educate yourself on the champagne diamond resurgence by visiting the Spotlight section here. You’ll soon discover why champagne diamonds are the jewels to see – and be seen in for the holidays and beyond.

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