The Jewelry Insider

December 11, 2009

With belts tightened this holiday season, silver jewelry is shining brighter than Rudolph’s nose in a snowstorm.

With gold prices reaching stratospheric heights this year, consumer demand for its more affordable sister metal, silver, has increased dramatically, according to National Jeweler.

Anticipating the trend, both high-end and mass-market jewelers have answered the call with affordable fine jewelry styles that are both easy on the eyes and the bank balance.

“Retail jewelers interviewed by National Jeweler have pointed to customer interest at both low and high price points, and in the former category, sterling’s leading the way,” the article states.

The high fashion world has been using the metal for months now, with designers like Tom Binns and Stephen Webster creating couture pieces with diamonds and gemstones for their well-heeled clients like Michelle Obama and Christina Aguilera.

And silver’s sparkle is lighting up the pages of, from colored gemstone options to classic diamond looks. Choose from thousands of styles from trusted retailers like Zales, Gordon’s, JCPenney and more.

Your holiday gift list has a silver lining after all!

Shop silver and diamonds on

Shop silver and gemstones on

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