The Jewelry Insider

January 22, 2010

When you’ve mastered the art of selling shoes, jewelry is the next logical step. See what popular footwear king is trying his hand at bling.

Long Island-based designer Steve Madden has decided to expand the items available
under his eponymous line of footwear and accessories by adding women’s jewelry
to the company’s design slate this fall.

The new line, the product of a partnership with Lucas Design international, is the company’s first attempt at jewelry design in its 20-year history.

Designs will consist of a variety of real and of costume jewelry based on the
latest trends in pop culture and film.

Edward Rosenfeld, chairman and chief executive officer of Steve Madden, commented,

“We look forward to working with the Lucas Design team to offer a jewelry
collection that will reflect the Steve Madden design image. We believe that
fashion jewelry represents a great complement to the portfolio of categories
that carry the Steve Madden name and that Lucas Design’s expertise in the
fashion jewelry business makes them an excellent partner for this endeavor.”

The line is expected to be distributed to high-end department stores,
specialty shops and Steve Madden stores in the fall of 2010.

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