The Jewelry Insider

February 7, 2010

Supermodel, Cindy Crawford, is jumping in the jewelry business this spring. See what big name she’s partnering with and what inspires her creative designs.

Model Cindy Crawford is extending her brand with a new line of fine jewelry priced
from $79 to $299 that will be exclusive to fine jewelry juggernaut and retail partner,

The ‘One Kiss by Cindy Crawford’ collection will launch with 45 pieces –
necklaces, bracelets, rings and earrings – all made from sterling silver and
gold-plated silver featuring a henna symbol that means “to kiss.”

“(We) looked for a universal shape that had an appealing aesthetic, ”
Crawford told WWD in an interview. “We came across this henna symbol
for ‘kiss,’ which I liked. It was cool, but I love what it means. It’s not
necessarily a romantic kiss, it could be a mother’s kiss. You can also buy it
for yourself.”

Last year, JCPenney started selling the Cindy Crawford Style brand of home
furnishings and accessories, so extending her name to the fashion side of their
business was a logical next step.

“Crawford isn’t just lending her name”, said Pam Mortensen, Penney’s senior
vice president and general merchandise manager for fine jewelry. “She really has
a customer focus. It’s a true collaboration. Everything in the line is something
she would wear.”

Consumers will have to wait until April to shop the line in stores and
online/ In the meantime?
here for over 4,000 affordable fine jewelry options from JCPenney at the lowest guaranteed price.



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