The King of Bling Goes Hollywood

The celebrity jewelry designer known simply as “The Ice Man” is┬álaunching a new line aptly named, “The Hollywood Collection”.

But the glamorous jewels benefit more than just his well-heeled clientele. Jewelry design for the urban marketplace is now as prevalent as a Lil’ Wayne jail sentence, but there’s always the one who gets there first. And the first jewelry designer to service rappers with diamond dog tags and A-listers like Will Smith with ice worthy of his bank account was Nigerian-born artist, Chris Aire. Aire, known as ‘The King of Bling’ or ‘The Ice Man’, is launching his latest creation, ‘The Hollywood Collection’, at a tony event in Beverly Hills next week hosted by Cedric The Entertainer. So what makes this line stand apart? All of the product is sourced from Aire’s homeland, Nigeria. “The purpose of my partnership with the Nigeria Ministry of Mines and Steel is to bring attention to the vast and largely untapped gold and gemstone resources in Nigeria, which I hope will stimulate investments and create jobs to provide additional revenue sources for the country,” Aire said in a media release. “All of the materials in my collection were mined adhering to the highest standard of world labor laws.” The pieces are crafted in white, yellow and red gold and feature a rainbow of gemstone colors – from emeralds and sapphires to amethysts and tourmaline. Prices range from $500 to as high as $45,000. “The Ice Man” Cometh, indeed.

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