The Jewelry Insider

March 11, 2011

Madonna is partnering with an up-and-coming style star to create a Junior clothing, jewelry, and accessory line for Macy’s. Curious who her plucky new partner is? A hint: she’s got good genes

Madonna and daughter, Lourdes, have joined forces to create the Material Girl Junior Collection – a clothing and jewelry line for 200 Macy’s stores set to launch in time for school shopping this August.

Madonna partnered with Iconix Brand Group to create MG ICON – the entity that plans to license this and other Material Girl product categories with Macy’s -including a possible fragrance launch in 2011.

“We believe that ‘Material Girl’ will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer,” said Jeff Gennette, Macy’s chief merchandising officer. “‘Material Girl’ will enhance the excitement of fast fashion at Macy’s.”

No word yet on design details but the affordable prices range from $12 to $40. Will the material mom’s fingerless gloves, fishnets and layered bangles make the cut? Or will Lourdes steer mom away from her 80s past? Stay tuned.

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