The Jewelry Insider

April 25, 2010

So many people showed for the debut of the Kardashian sisters’¬†jewelry collection at Nordstom, they had to call in the fire marshall.

Are the gems worth all the fuss?

Add ‘jewelry designer’ to the growing resumes of E!’s diva trio, the
Kardashian sisters. The brunette bombshells partnered with Virgins, Saints and
Angels to create a small collection of jewels inspired by their Armenian
Heritage and the launch is bringing out the crowds.


Appearing with their jewels in a Newport Beach Nordstrom over the weekend, so
many fans were there to show their support, they had to call in the fire

What’s causing such a fuss? The romantic and edgy line celebrates the
Kardashians’ Armenian heritage
cuff, necklace and earring styles available in oxidized bronze or
sterling silver. But
the reality show darlings are more than just a name behind the product. Khloe
explained the level of involvement contributed by each sister,

“We’ve all worked very hard on this project and my sisters and I are
absolutely thrilled with the way the line turned out! I can’t wait to hear what
you guys think and which are your favorite pieces. The design was inspired by
our Armenian heritage and there’s a great deal of symbolism behind each piece.”

Price points are a bit on the steep side ranging from $185 to north of
$1,000; the collection can be found now in select boutiques (,
Sparkle Fred Segal) and through our retail partner,


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