The Jewelry Insider

April 7, 2010

You read the book. You can’t wait for the movie (starring Julia Roberts, no less).

Now wear jewelry inspired by Elizabeth Gilbert’s blockbuster memoir.

Jewelry and Hollywood. From Twilight’s “Team Edward” pendants to Alice In Wonderland’s Mad Hatter charm bracelets, consumers aren’t just experiencing movies at the multi-plex. They’re taking them home to their jewelry boxes. The latest film to join the big studio licensing bonanza is Elizabeth Gilbert’s best-selling-memoir-turned-movie, Eat, Pray, Love. For those of you living under a rock, the movie stars none other than Julia Roberts and will be out in theaters this August. Los Angeles jewelry brand Dogeared signed a licensing deal with Sony to produce a collection of jewelry, books and travel-related items associated with the film. Fred Segal and ABC Home are already on board to distribute, according to WWD. While design details are still under wraps, price points range from $20 to more than $100. “This is a totally natural fit for Dogeared,” the brand’s founder Marcia Maizel-Clarke told WWD. “We relate to the theme of a woman’s journey for self-fulfillment and happiness.” Dogeared also relates to a woman’s desire for Manolos since they’ve also inked a deal for Sex and the City 2 jewelry. That line will launch at Bloomingdales and Fred Segal in May. It’s going to be a good summer.

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