The Jewelry Insider

April 21, 2010

Sears is going green with a new silver jewelry line in honor of
Earth Day’s 40th anniversary – the first made from 100% recycled silver and packaging material. It’s eco-friendly jewelry for the do-gooder diva in us all.

Eco-friendly jewelry has been en vogue with jewelry designers, manufacturers
and retailers since Al Gore made the Powerpoint presentation heard ’round the
world. And with Earth Day celebrating its 40th anniversary this week,
there’s no better time for the jewelry industry to get in on the act.

Enter Sears, who is launching a new recycled silver jewelry collection called
‘Silver Earth’ on Earth Day, April 22nd – the first made from 100%
recycled silver and packaging material. The retailer partnered with NES Green,
the environmental arm of the NES Group, a New York City-based sterling silver
jewelry company.

The line consists of silver pendants, earrings, rings and bracelets in earth-friendly designs like
open-heart, peace-sign, leaf and tree silhouettes. Jewelry lovers can find the
silvery styles in 775 Sears stores throughout the United States or online at, with consumer-friendly price points hovering around $19.99.

So celebrate Earth Day in style with fashion that’s both responsible and
right for your wardrobe. Or shop from over 6400 Sears jewelry styles on to find affordable fashion in any fine jewelry category.



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