JCPenney Ties The Knot With Modern Bride

When one of the nation’s largest jewelry juggernauts ‘makes cute’ with a leading bridal market expert – it’s a match made in engagement ring heaven.

J.C. Penney Co. is teaming up with mega-publisher Conde Nast to bring the Modern Bride magazine concept to its department stores with a line of fine jewelry targeted at the U.S. bridal market.

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While Conde Nast shuttered its Modern Bride and Elegant BrideĀ magazines last year, they licensed the well-known Modern Bride brand name for all categories to JCPenney, with an initial plan to roll out diamond engagement rings and wedding bands targeted at the 25-34-year-old customer.

“Conde Nast’s deep understanding of the bridal market and valuable direct connection to potential customers make them the ideal partner, allowing JCPenney to cater to brides who will appreciate theĀ Modern Bride name and continue to shop with JCPenney beyond their wedding day,” says CEO Myron Ullman.

The department store chain operates more than 1,100 locations nationwide and will give its workers specific training on the new bridal lines. Modern Bride diamond jewelry will make its debut in February of 2011.

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