The Jewelry Insider

December 21, 2010

Over 600 sensational Bulgari jewels are on display in Paris to celebrate their 125th anniversary, including gems from Liz Taylor, Ingrid Bergman and Sophia Loren.

“Bulgari: 125 years of Italian Magnificence” is an impressive display of 603 jewels at the prestigious Grand Palais in Paris (until Jan. 12).

From big, bold bib necklaces worn by some of Italy’s most famous women to Bulgari’s signature serpent styles, each historic jewel is more impressive than the last.

Bulgari gems worn by screen sirens like Sophia Loren and Ingrid Bergman are accompanied by clips from the films that made them famous. And Elizabeth Taylor’s room features many of her over-the-top Bulgari styles – including her Richard Burton-gifted “Grand Duchess Vladimir’s Suite” featuring a diamond and emerald brooch/necklace with matching emerald drop earrings, a ring and bracelet studded with over 150 carats of Colombian emeralds.

“The object is to tell a story of style – it’s about our heritage – and that was not built in 20 years,” said Francesco Trapani, Bulgari’s current chief executive and a great grandson of the jeweler’s founder.

The display is a sweeping chronological overview, opening with silver created in the 19th century and winds through various ‘vitrines’ arranged according to stone, style and decade.

About half of the exhibition items belong to Bulgari’s Historical Archives, while others, including many pieces new to display, were lent by private collectors around the world.

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