The Jewelry Insider

January 10, 2010

Color authority, Pantone, just announced its 2010 Color of the Year – and it’s good news for jewelry lovers.

Discover this year’s hottest hue and how you can rock it for less.

Move over muted tones of 2009, there’s a new hue in town! Pantone LLC just announced that Turquoise is the ‘Color of the Year’ for 2010 – the perfect excuse for jewelry lovers to get their Southwestern wear back in heavy rotation. While diamonds and gold are always the perfect complement to any outfit, colorful jewels have been trending big during these tough economic times and turquoise is no exception. The stone is one of the oldest minerals to be mined, adorning the rulers of Ancient Egypt, The Aztecs and Persia. The western region of the Untied States is a major producer of the gem today, giving consumers tons of turquoise and sterling silver jewelry options to light up their everyday wardrobes.

Leatrice Eiseman, executive director of the Pantone Color Institute, credited the color with feelings of serenity, protection and luscious escapism. “Through years of color word-association studies,” she said, “we also find that Turquoise represents an escape to many – taking them to a tropical paradise.” Sounds good to us. And Jewelry.com has a treasure chest of turquoise from Southwestern chic to more classic evening wear options – all from the retailers you trust. So bling in the New Year with turquoise jewels from your own jewelry box or new pieces you might find under the tree this year (hint, hint).

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