The Jewelry Insider

September 17, 2008

If your purse strings loosen at the sight of platinum and diamonds, have we got a bauble for you. Cate Adair, costume designer for Desperate Housewives, and luxury jewelry company, Kwiat, have created the “Platinum Clutch” in honor of the 60th Annual Primetime Emmy Awards. Some lucky celeb will walk the red carpet with this platinum, one-of-a-kind bag bejeweled with Kwiat diamonds. It’s valued at more than $500,000, so best not to leave it in the ladies’ room during commercial breaks. Yikes.

Known in fashion circles as the next Kate Spade, Adair explains, “The idea for the Platinum Clutch came to me when I was giving a lecture about the importance of accessories in defining television and movie characters.” What school is this and where can I sign up? She goes on to say, “I realized I could combine my two passions – luxury handbags and the luxury, rarity and durability of fine Platinum – to create the ultimate accessory.” Ultimate indeed.

The clutch will make a post-Emmy appearance at the new Kwiat flagship store on Manhattan’s Madison Avenue. The 1,000-square-foot boutique opened on September 4th and showcases a wide variety of Kwiat’s diamond jewelry collections, with pieces ranging from $2,500 to more than $1 million.

In the meantime, we’ll be waiting to see what lucky lady they choose to babysit the purse to end all purses on the red carpet this Sunday. We’re guessing Winona Ryder isn’t on their A-list.

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