The Jewelry Insider

March 17, 2011

What’s the first thing you think of when you think of Jersey Shore’s Sammi “Sweetheart” Giancola? Whiny, pouty breakups with Ronnie? Whiny, pouty make-ups with Ronnie? A mean right hook?

While ‘jewelry’ certainly isn’t a ‘top-of-mind’ part of her winning personality, now the world can rest easy because there’s a new ‘whiny, pouty jewelry line’ on the block to fill the fashion void.

The long-limbed guidette just launched ‘Sammi Sweetheart” jewelry with RichRocks – a 7-piece costume collection that plays off her ‘sweetheart’ image. There are (shocker!) heart-shaped pendants, crystal layer bracelets and Jersey Girl staple  – huge hoop earrings  – available along with other heart-warming styles.

But most importantly? Sammi takes pride in giving her fans a ‘sweetheart’ deal on price points.

“I love that the RichRocks brand and my collection retails for just under $100,” she tells PEOPLE. “It was very important for me to keep all of the pieces affordable for my fans so they can purchase more than one piece and add to the collection. I have created some great fun and flirty pieces to wear day into night.”

It’s a spray-tanned twist on ‘fashion meets function’. The “Sammi Sweetheart for RichRocks” collection launches today here.

And here’s a link back to my Jersey Shore Jewelry Primer if you can’t get enough. You know who you are, America.

 

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  1. Anonymous

    I am really happy that Sammi from MTV’s Jersey Shore is putting her fame to good use. I can’t wait to see her jewelry line. I really can’t get enough of the drama that goes down at the Shore house. I am so glad I subscribe to DISH Network so now I get over 200 national HD channels which is the most out there. As a DISH employee I can tell you that DISH even offers HD Free for Life as a qualified customer. You should check out DishNetwork.com for more info.

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