The Jewelry Insider

May 26, 2012

Big diamond news, jewelry hounds.

Giving birth to baby Maxwell isn’t the only new development in uber-celeb Jessica Simpson’s life these days. The singer/reality star/tv host/fashion mogul/celebrity mom just partnered with my Sugar Momma, Jewelry.com, to launch an exclusive boutique offering her fine diamond jewelry for we huddled masses yearning to bling free.

The collection is aptly called, (don’t we know it, sister), and the pieces feature diamonds, gold and sterling silver in versatile ring, earring, necklace and pendant designs.

The collection is aptly called, Diamonds Are A Girl’s Best Friend (don’t we know it, sister), and the pieces feature diamonds, gold and sterling silver in versatile ring, earring, necklace and pendant designs.

 

What I like about Jessica’s diamond jewelry collection (aside from the budget-friendly price points – thanks, Jess!) are the personalized elements she brings to each piece – a hot trend these days showing up in designer lines I’ve been tracking for the upcoming season.

Also hot? Her affordable price points ranging from $69 – $899.

“Jewelry is a very personal expression that celebrates who you are and this collection is very much a reflection of who I am,” said Simpson in a release.
Jessica Simpson Butterfly Necklace in 10K Pink Gold with Diamonds

 

Exhibit A – Check out this butterfly pendant that uses the famous ‘J’ in Jess’s signature to make those perfectly pink gold butterfly wings flutter like a pair of Daisy Dukes on a windy day.

Jessica Simpson Stackable Ring in 10K Tri-Tone Gold with Diamonds

 

I also like that she creates versatile pieces you can mix and match like this super sweet stackable ring set featuring all three of her signature silhouettes – the butterfly, the heart and the cross .

And there are many more to choose from – from creative cross necklaces to locket looks to drop earrings and then some. All timeless and trendy. Just like our Jess.

So. What have we learned, jewelry hounds? When it comes to identifying the proper food group for tuna, our beloved Jessica might be a bit (ahem) ‘slow on the uptake’. But a recent Forbes article putting her on the Celebrity 100: Ones to Watch list proves she’s the sharpest tack in the drawer when it comes to bringing her unique fashion sense to America. Ba-ling!
And (shameless plug alert) her taste in partners – birthing and business – is impeccable.

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Comments (5)

  1. Kristy Collingwood

    That’s great news Jessica a successful artist starting new business. I hope her new kid will bring tremendous luck and development to the new business. Thanks

  2. Steve Barley

    It’s a great pick for Jewelry.com to have Jessica as a partner/endorser since she has the appeal and influence that will sell on any target market. And sooner or later, when she decides to quit showbiz and her singing career, she’ll have to invest in business such as this. And I think these items will be up for grabs because most women can afford the price, and best of all, they all look lovely.

  3. generico

    Big diamond news, jewelry hounds.Giving birth to baby Maxwell isn’t the only new development in uber-celeb Jessica Simpson’s life these days. The singer/reality star/tv host/fashion mogul/celebrity mom just partnered with my Sugar Momma, Jewelry.com, to launch an exclusive…

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