The Jewelry Insider

December 23, 2009

Like Charlize Theron for Dior, Julianne Moore is entering the luxury lexicon of jewelry spokesmodel-dom, appearing in famous watch and jewelry brand, Bvlgari’s, latest campaign peddling their ‘Serpenti’ line, among other styles.

Almost as jaw-dropping as her nude photo shoot is the pair of Colombian pear-shaped emerald earrings she’ll wear, weighing 52.86 and 62.32 carats each. The stunning emeralds were part of Bvlgari’s first retrospective exhibition at Il Palazzo delle Esposizioni in Rome earlier in the year.

Dare I say that they rival Angelina’s emerald Oscar earrings from Lorraine Schwartz? I’m just saying…

The Serpenti collection is designed around snakes and scale shapes – a slithering genre that’s trending big for 2010 (including Brangelina’s line for Asprey). Bvlgari touts the new collection as a return to the design aesthetic that made the brand famous to begin with, with the A-lister ads (called “Eccentric Charisma”) set to debut in February.

Does Julianne Moore’s tasteful nudity and amazing emeralds make Bvlgari more attractive? I’ve always admired her talent, but have never taken her for the ‘spokesmodel’ type – so it’s a surprise they would choose her out of all the other ‘sell-outs’, I mean, serious actresses out there.

What do you guys think?

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