The Empire State Building saw red on Thursday in honor of Cartier’s Love Day. For the third year the company launched a series of ‘love’ jewelry with 10 percent of sales donated to participating charities. This year’s celebration began in LA the day before with a host of Love Charity Ambassadors (Ashanti, Common, Emmy Rossum, Eve, Fergie, Good Charlotte, Hilary Duff and Janet Jackson) showing off their bracelets.
The newly designed silk-cord Love charity bracelet features two interlocking Love charms, in white and pink gold. The bracelets are selling for $995 — with $200 going to the bracelet’s designated charity.
The next day it was over to New York to the top of the Empire State building as Rihanna, wearing a Cartier tiara (as one does) switched the building’s lights to red in honor of ‘Love Day’.