The Jewelry Insider

May 20, 2009

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN IN THIS SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. The May is Gold Month Sweepstakes (“Sweepstakes”) begins at 12:01 A.M. Eastern Standard Time (“EST”) on April 16th, 2009 and ends at 11:59 PM (EST) on May 31st, 2009 (“Sweepstakes Entry Period”). Entries can only be made online. HOW TO ENTER: To enter online, visit www.jewelry.com/gold and follow all entry instructions to complete and submit your entry by voting for one out of the nine prize drawings that you would like to enter for a chance to win. Limit: one entry per person or per e-mail address per day. If more than one entry is received in a given day from an entrant, only the first entry received for that entrant will be entered in the prize drawing. When entering on a subsequent day you may vote/enter the prize drawing for a chance to win a different Gold piece if you choose to do so. Entrants are subject to all online notices including, but not limited to, Sponsor’s privacy policy. Online entries generated by a script, macro or use of automated devices will be disqualified. Sponsor is not responsible for lost, late, damaged, incomplete, incorrect, garbled, illegible or misdirected entries. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. All entries become the property of Jewelry.com (“Sponsor”) and will not be returned or acknowledged. PRIZES, MANUFACTURER’S SUGGESTED RETAIL PRIZES (“MSRP”) & ODDS: There are 9 Grand Prizes to be awarded. They are listed as follows, but not necessarily in the order in which the prizes will be drawn: One 14K two-tone gold dangling vintage beaded earrings from Bel-Oro (FBE27584B), MSRP: $199.00. One yellow and white gold ring from Michael Anthony (R0075174070), MSRP: $399.00. One 14K gold butterfly pendant necklace with diamond from Michael Anthony (FBF22271Y17), MSRP: $199.00. One 10K gold pear shape pendant from JCPenney (11-G5-2942-18), MSRP: $529.00. One 14K gold wavy hoop earrings with Greek insignia from JCPenney (284-3773), MSRP: $609.00. One 14K gold heart locket on gold chain from Macy’s (N71290041), MSRP: $225.00. One 10K Electroform Leaf Pendant with 18 inch rope chain from Zales (RV4895CH-ZC), MSRP: $79.00. One 14K Cross Pendant with 18 inch rope chain from JCPenney (V4284AF50C-J), MSRP: $159.99. One 14K Mother’s Jewel Heart Pendant with 18 inch rope chain from JCPenney (G4623CH-18), MSRP: $167.60. Maximum MSRP of all prizes: $2,566.59. The value of each prize represents the Sponsor’s good faith determination of the maximum retail value thereof. Different creative presentation may illustrate/promote various jewelry pieces during the promotional period. The jewelry pieces advertised are intended for illustration purposes only and may not necessarily present the actual jewelry pieces that will be awarded as prizes. Selection of jewelry pieces will be at the Sponsor’s sole discretion. Prizes are not redeemable for cash, are nontransferable and must be accepted as awarded. No substitution by any winner is permitted. Sponsor reserves the right to substitute any prize with another prize of equal or greater value in the event that original prize is unavailable. Odds of winning depend on the total number of eligible entries received per drawing. Limit: one prize per household. RANDOM DRAWINGS: There are nine (9) prize drawings. Your entry (or entries) will be entered into the Gold Jewelry prize drawing you selected to enter at the time you made your entry. If no entries are received for a given prize drawing, that prize will be awarded in a drawing consisting of all eligible entries received throughout the Sweepstakes Entry Period. WINNER NOTIFICATION: Each potential prize drawing winner (“potential winner”) will be selected via random drawing conducted on or about June 10th, 2009 by an independent judging organization whose decisions are final and binding in all matters related to this Sweepstakes. Potential winners will be notified by email and may be required to complete, notarize and return an Affidavit of Eligibility and Liability (“Affidavit”) and a Publicity Release (“Release”) within 10 days from date of notification. The email provided by each entrant at time of entry will serve as the contact information of record in respect of all communications with each potential winner. Three attempts will be made to contact the potential winner within a 7 day period. If the potential winner fails to respond within the 7 day period, or if the e-mail attempt is consistently returned as undeliverable, the potential winner will be disqualified and an alternate winner will be selected. If a winner is otherwise eligible under these Official Rules, but is nevertheless deemed a minor in his or her state of primary residence, all required documents must be signed and returned by the winner’s parent or legal guardian. If the Affidavit/Release is not returned within such time period, or if a prize notification letter or prize is returned as undeliverable, the corresponding prize will be forfeited and awarded to an alternate from among all eligible non-winning eligible entries received for the prize drawing the disqualified entry originated. Prizes will be awarded approximately thirty (30) days after receipt and verification of executed documents. Winners will be responsible for payment of all federal, state, local and income taxes associated with the awarding of their respective prizes (if any). Winners will be required to furnish his/her social security number for the sole purpose of preparation of any tax forms as required by law. Acceptance of prize constitutes permission (except where prohibited by law) to use each winner’s name, prize won, hometown, and likeness for promotional purposes in any and all media (including online posting) without additional compensation, notification or permission. ELIGIBILITY: Sweepstakes is open to legal residents of the 50 United States and the District of Columbia, age 18 or older at time of entry. Employees of the Sponsor, its parent company, retailers, distributors and any of their respective affiliates, subsidiaries, advertising and promotion agencies, and any members of their immediate family and household, are not eligible to enter or win. Void where prohibited by law. All federal, state and local laws and regulations apply. U.S. law governs this Sweepstakes. CONDITIONS OF ENTRY: By entering, entrants agree to comply with these Official Rules, including all eligibility requirements. The Sponsor reserves the right to disqualify entrants who violate these Official Rules or interfere with this Sweepstakes in any manner. If disqualified, the Sponsor reserves the right to terminate entrant’s eligibility to participate in this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth in these Official Rules. Entrants agree to release and hold harmless the Sponsor and its parent company, subsidiaries, affiliates, and agencies, including advertising and promotion agencies, and all of their respective employees, officers, directors, shareholders, and legal counsel (collectively, “Releasees”), from any and all liability, claims, actions, injury, loss or damage of any kind resulting from their participation in this Sweepstakes or from their acceptance, use or misuse of any prize awarded. The Sponsor reserves the right to verify eligibility qualifications of the winners. The value of each prize represents the Sponsor’s good faith determination of the maximum retail value thereof. For Form 1099 reporting purposes, each winner shall be bound by such good faith determination. GENERAL CONDITIONS: Use of any automated entry software is prohibited. Online entries made with multiple e-mail addresses, under multiple identities or through the use of any other device or artifice to enter multiple times will be deemed invalid. Mechanically reproduced, illegible, incomplete or inaccurate entries are void. In case of a dispute, online entry will be deemed to have been submitted by the authorized account holder of the e-mail address from which the entry is made. The authorized account holder is deemed as the natural person who is assigned to an e-mail address by an Internet access provider, service provider or other organization that is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. Neither Releasees, nor any telephone network or service provider, are responsible for incorrect or inaccurate transcription of entry information, or for any human or printing error, technical malfunctions, lost/delayed data transmission, omissions, interruptions, deletions, defects, or line failures of any telephone network, computer equipment, or software, inability to access any online service or web site, inability to submit the online entry form or any other error or malfunction, or any injury or damage to participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this Sweepstakes, or for late, lost, stolen, or misdirected entries. Entry materials that have been tampered with or altered are void. No copies, facsimiles or reproductions of entries will be accepted. If for any reason this Sweepstakes is not capable of running as planned, or if this Sweepstakes or any website associated therewith (or any portion thereof) becomes corrupted or does not allow the proper playing of this Sweepstakes and processing of entries per these Official Rules, or if infection by computer virus, bugs, tampering, unauthorized intervention, actions by entrants, fraud, technical failures, or any other causes, in the Sponsor’s sole opinion, corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right, at its sole discretion, to disqualify any individual implicated in such action, and/or to cancel, terminate, modify or suspend this sweepstakes or any portion thereof. In the event this Sweepstakes is cancelled, the Sponsor reserves the right to conduct a random drawing to award all remaining prizes from among all eligible, non-suspect, entries received for the applicable prize drawing prior to the time of the action or event warranting such cancellation. Caution: Any attempt by an entrant or any other individual to deliberately damage any online service or web site or undermine the legitimate operation of this Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek damages and/or other remedies from any such person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. WINNERS’ LIST: For a list of winners, visit www.jewelry.com/sweepstakes.shtml between July 31st, 2009 and September 30, 2009. SPONSOR: Jewelry.com, 609 Greenwich Street, NY, NY 10014.  2009 Ventura Associates, Inc.

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