The Jewelry Insider

March 30, 2009


Love her or hate her, uber-fashionista, Rachel Zoe, is fast becoming the empress of her own sartorial domain. In between filming her Bravo! show, The Rachel Zoe Project, and styling Hollywood’s A list, including Kate Hudson, Jennifer Garner, Cameron Diaz and Demi Moore, People.com reports that Zoe is getting the ‘witch vibe’ for her own full-range clothing line.

We die!

While collection details are still top secret, Zoe promises a complete line that includes clothing, bags, fragrance, and – of course – jewelry. And price points won’t be as crazy stratospheric as her well-heeled clientele can afford.

“It will be absolutely, 100% accessible fashion for sure — for everybody.” Zoe explained.

“There’s no reason for me to do a luxury-level design. That’s not who I am. I don’t think it’s what people want from me. I think that I would need to give people that fantasy becoming a reality. That’s my job.”

Awww, she’s thinking about us huddled masses yearning to find deals.

And if you can’t wait to see what jewelry Zoe offers up (the collection launches next year), the fashion maven recently cleaned out her jewelry box to benefit the Ovarian Cancer National Alliance. You can bid now on pieces she designed for Judith Leiber along with costume jewelry straight from her drawers on eBay’s DecadesTwo store and www.decadestwo.com.

And fans of the show will go bananas for news that the second season is scheduled to air sometime mid-year. Bring on the Brad bow-tied meltdowns!

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