The Jewelry Insider

May 10, 2005

De Beers

When diamonds meet high-end couture you know you’re in a De Beers LV store. The foremost name in diamonds – De Beers – joined together with LVMH (Moet Hennessy Louis Vuitton) – and opened the first De Beers jewelry store in London in 2002. By 2008, the company had opened outlets in Japan, LA, New York, Las Vegas, Houston, Washington D.C, Dallas, and San Francisco, with more slated to join the diamond party. De Beers is all about diamonds and cutting-edge designs, from their famed rough diamond pieces to statement sparkles that are guaranteed to make a jewel thief drool. Remember, though, if you have to ask the price – you probably can’t afford it!

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