The Jewelry Insider

May 10, 2005

James Avery

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In the summer of 1954, James Avery started his jewelry business in a two-car garage with about $250 in capital. He built a small workbench, then bought a few hand tools and scraps of silver and copper. It was his desire to create jewelry that had meaning for him and his customers as well as having lasting value. Today, the James Avery ‘look’ has grown into a company philosophy – Simplicity, Integrity, Meaning and Universality.

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