In 1946, Bill Zimmer and his wife, Roberta, bought a small, downtown jewelry store for sale in Wilmington, North Carolina and changed the name to REEDS Jewelers. Later, they opened a store in Whiteville, Jacksonville and other cities in the Carolinas. By 1979, REEDS counted two-dozen retail outlets to their name. Today, REEDS Jewelers maintains the comfortable atmosphere of a
family-run business, even with retail stores in 18 states. REEDS’ great service is complimented with a broad selection of fine jewelry, collectibles and gifts.
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