The Jewelry Insider

September 19, 2013

The Swarovski juggernaut is no ‘fortune’s fool’. They’re getting into the movie biz with Shakespeare’s classic, Romeo and Juliet, no less. And who better to adapt The Bard’s text to the big screen than Academy Award-winner Julian Fellowes, the witty Brit behind the Downton Abbey phenomenon.
I smell Oscar….
No stranger to collaborative screen projects, Swarovski’s heritage includes several decades of costume and set design across ballet, theatre, opera and film, according to their website.
What this is, says Nadja Swarovski, is “a way of deepening involvement with established visionaries, but also supporting today’s emerging talent. The young stars have a chemistry that translates beautifully onto the big screen and will captivate audiences around the world.”
While it will be hard to beat the Claire Danes/Leonard DiCaprio Romeo and Juliet in my book, Swarovski is sweetening the deal by launching a (wait for it….) Romeo and Juliet jewelry line to complement the film.
Gold-plated Swarovski Crystal
Ring from Romeo and Juliet – $100
The collection includes a knot ring like the one Romeo gives Juliet in the movie, heart and star pendants, earrings shaped like daggers and rose gold bangles. Poison bottles and pantaloon pendants apparently didn’t make the cut.
Gold-plated Swarovski Crystal Heart Pendant from Romeo and Juliet
Prices are all under $200 – perfect for English Lit majors and theater geeks with a bling fetish (myself included). The film will be released in the US on October 11th, and the jewelry will be available nationwide on September 30th.
Pendant with Magenta and White Swarovski Crystal on Jewelry.com  – $26.40
In the meantime, what light through yonder window breaks? It’s Jewelry.com’s own Swarovski Collection, with over 20 new styles just added. Enter code 40SWAROV for an Extra 40% Off, jewelry hounds. Which Swarov style is your favorite (I have a penchant for our little green frog pendant)? Would you wear Romeo and Juliet bling? Weigh in!

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