Jewelry.com (aka: my Sugar Momma) relaunched this week with a brand new look and a treasure chest full of thousands more glittering jewelry styles for your browsing pleasure. While I, of course, love to peruse their celebrity and fashion news, I’ve gotta say Jewelry.com’s brand new search function is what I love the most.
Jewelry hounds (and the people who buy for us) now have complete control over the shopping experience with J.com’s brand new search system. Your girlfriend likes frogs? Type in ‘frog’. You only want to spend $150? Narrow the search by clicking on a price range. She doesn’t like yellow gold? Narrow it further by specifying a metal color. See? Prince Charming to the rescue.
Or how about a pink cocktail ring to go with your little black dress? Type in ‘pink’, narrow the search to rings, and voila! It’s like Facebook – once you start browsing the hours go by like nanoseconds.
I found a few cool deals I thought I’d share with you to get you started:
Of course you can’t get through February without a hunkering for a diamond heart, right? Jewelry.com features hundreds of heart styles – I think this black and white diamond version from JCPenney is totally chic. Check out these heart-stopping looks. And finally, you gotta love this little Hello Kitty! V-day pendant from Zales. You’ll love this even more, though. If you become a Jewelry.com member (it’s free) you can click on the ‘Member Savings’ link and a list of coupons and discounts magically appears (like free shipping, 10% off offers, etc.). So Jewelry.com does all the coupon clipping for you – guaranteeing you the lowest price you can possibly get for the bauble. Bingo! So get to browsing baublers! And if you have issues, comments, concerns – throw them my way. I know people.
GOOP guru and Oscar-winner Gwyneth Paltrow glittered in gold for the Entertainment Industry Fund’s “Unforgettable Evening” gala benefiting women’s cancer research last night. Her beaded gold necklace added just the right amount of sparkle to a stunning cream Balmain jacket over a Calvin Klein dress. And her ‘barely there’ make-up was the perfect complement. Bravo!
I’ve been cursing Miss Gywnnie for peer-pressuring me into trying those Tracey Anderson work-out DVDs (my calves have been burning for weeks!), but this ensemble puts her back in my good graces. Who needs to walk without limping?
Statement necklaces are holding steady as a red carpet trend, and gala performer, Beyonce, rocked a black-beaded interpretation for last night’s festivities. And her domed gemstone and black diamond earrings and cocktail ring gave her Jean-Paul Gaultier LBD a much-needed splash of color.
Why? Because this Valentine’s Day JCPenney is dedicated to schooling the male species in the delicate art of gift giving. And by ‘gift’ they don’t mean your run-of-the-mill Valentine’s Day loot. They’re talking diamonds, people. This cupid ain’t stupid!
Let’s face it. We’ve all had our V-day disappointments. How many times have we faked a smile when the same old box of chocolates surfaces or the proverbial red rose bouquet shows up at the office? It just doesn’t take a lot of thought for fellas to go down that well-trodden road, right?
But here’s a thought: What if you could throw your man in the gift-giving doghouse for even thinking about calling the florist?
Perhaps you’ve heard of the over 7,000 guys who were thrown in JCPenney’s Doghouse over the holidays. Learn from them by visiting www.bewareofthedoghouse.com, where you and your main squeeze can watch a hilarious (and informative) video about other men’s gift-giving failures.
But most importantly, he’ll see how he too can avoid The Doghouse by getting you the perfect diamond gift from the jewelry store inside JCPenney. And they have an amazing selection, ladies, so whether it’s a pair of tasteful diamond studs or a fun fashion piece, you can rest assured he’ll find something to make your heart sing (not sink) this year.
So from February 6th – 13th take this gem of an opportunity to teach your old dog some new tricks for Valentine’s Day. It comes down to this: Diamonds or a dog day afternoon in the big house. Sounds pretty straightforward to me.
Jewelry.com posted a great article written by a frustrated fella who vents about his fears when buying jewelry. Sounds like he knows a thing or two as well. Enjoy guys…and get those Valentine’s Day plans in gear!
A Guy Tells it Like it is
What really strikes fear into men’s hearts is trying to buy a gift for a spouse or a girlfriend. What does she like? What does she need? What’s her size? Will this gift really knock her out?
Left to our own devices, we men too often come home with “safe” gifts – flowers, chocolates, fashion, items for the house – that require little or no knowledge of what she really desires.
#1: Not asking for help
It’s no secret that we hate asking for directions. Most men would rather drive around in circles for hours rather than stop and ask someone how to get somewhere. It’s hard to tell if this is some biological imperative imprinted into our genes, or a behavioral thing impressed upon us almost from the time of birth. Maybe a combination of both. But the fact remains that, if you’re a guy, you’re supposed to be in charge: a leader, a navigator, an expert at map reading, with an innate sense of direction. Woe to the traitor that breaks this code.
Well let’s face it… This “predisposition” can be very dangerous when trying to buy a jewelry gift for a girlfriend, daughter or wife. It is necessary to seek help in these cases. The first thing you need to do is help yourself by doing some research… Pay attention to the jewelry she wears now. Pay attention to the clothes she wears most often, and make sure you pick jewelry that matches and complements them. Finally, go snooping in her jewelry box, and look at what’s in there that she has but doesn’t wear. Look for items that are missing a piece – does she have a ring and necklace in a particular gemstone, but no earrings to match?
#2: Not educating yourself
Buying a gift for a loved one can be a daunting experience. And buying jewelry as a gift is even scary at times. Jewelry is probably the most intimidating gift a man could purchase. Many of us don’t know the first thing about the “4Cs,” much less all the different stones and types of metal available. And we definitely cringe at the thought of facing a salesperson without being prepared.
So, before hitting the store to come home completely discouraged, do your homework in our “Education” section. Learn as much as you can about jewelry – metals, precious, semi-precious or lab-created gems, pearls, prices, retailers in your area, etc. Information on jewelry will make walking into a store a comfortable experience. And the results will be rewarding; your purchases will be intelligent and very personal. It will be easy to dazzle a loved one with your knowledge, which will again show how much thought you put into this.
#3: Not pre-shopping
It’s a known fact that men hate to shop. Take us to a car dealership, the local Sharper Image store or Best Buy, and chances are we’ll cruise along like kids in a candy store. But watch a guy in a supermarket wandering up and down the aisles looking for olives, or some hapless, dazed soul trying to find his way around a mall or department store. You get the idea! The problem is that there is no substitute for pre-shopping.
Once you’ve figured out what “she” would like, done your homework and learned all you ever wanted to know about jewelry; it is necessary to see what’s out there and who has the best selection for your needs. One big reason we built Jewelry.com is so you can browse through a wide assortment from many reputable retailers at your leisure, in the comfort of your own home (in your bathrobe, unshaven if you like!). Since you will have done your homework before pre-shopping, you’ll realize that it’s much easier when you know white gold from platinum and tanzanite from garnets!
#4: Not choosing the right retailer
Regardless of where dad bought mom’s engagement ring, a larger jeweler is often the best bet. They buy in volume, and so get better pricing. They have multiple locations, so even if you move, change jobs, etc., it’s no problem. They have a solid, clear return/refund policy. They have a complete quality control policy. Finally, they are established companies that are going to be there to serve you for the long haul..
#5: Not buying jewelry because it’s “too expensive”
Jewelry is the gift a man can never go wrong with. After all, it’s beautiful, valuable, romantic, lasting, versatile (the same piece can be appropriate for many different outfits and occasions), and the ultimate symbol of love.
One of the biggest mistakes is to think that you need to be Rockefeller to buy fine jewelry. Actually there is a wide variety of fine jewelry for $100-$200. That’s not to say you shouldn’t spend more for that “special something.” It’s just that as an educated consumer, you can decide what to get. You’ll know the different karatages of gold can have as much of an impact on price as the carat weight of a gemstone. You’ll know there are beautiful and very popular semi-precious stones that will please just as much as precious stones, and cost a lot less.
Flowers Aren’t Forever… If you follow these simple rules, your gift-giving experience will be greatly rewarding. It is a pleasure to see a loved one’s face light up when receiving that little box. It’s even better to see her face light up again 10 years from now when she remembers the trouble you went to (sure, let her believe it was a hassle…) to get that special something. After all, great things come in small packages.
Whether you’re accessorizing for work or play, having the right jewelry can go a long way in helping you project an image of confidence and individual style. But how do you develop that style when you’re building your jewelry wardrobe from scratch?
According to Jewelry.com, developing your own style means “knowing yourself”: what you like and dislike. To determine this, ask yourself “What is my ideal?” and “What turns my head?” Decide if that means contemporary or classic jewelry styles; streamlined or detailed; colored stones or white diamonds.
Also, listen to style-related comments from others. What outfits or accessories do people compliment you on? This will give you important clues about the kind of jewelry that looks best on you.
Next, make sure what you’ve selected fits your personality and lifestyle. For instance, if you spend a lot of time doing activities outdoors, consider simple earrings that won’t dangle too far and get in the way. Comfort is a must. If something is either physically or psychologically uncomfortable to wear, you’ll have trouble projecting the kind of confidence and competence integral to developing a personal style.
As for the jewelry itself, stick with the basics in the beginning. The rule of thumb is to always buy the best-quality basics you can afford, so you can add matching pieces later. In gold jewelry, such basics should include a gold chain necklace, classic hoop or button earrings, and a link bracelet. Additions could include slide-on pendants or drops to create different looks with your necklace and earrings. In diamond jewelry, classic stud earrings or a solitaire pendant should be among your first purchases.
Experts advise that you begin with classic shapes that look appropriate with a variety of outfits, and then add pieces that offer versatility of wear or a fashion touch, such as different colors or finishes.
And don’t overlook the importance of selecting jewelry that suits your body type. For instance, your height and bone structure play a big role in determining the kind of jewelry that looks best on you. A smaller, petite woman would be better served with necklace lengths that fall below the breast but above the waist to elongate her figure. Meanwhile, a tall, thin woman may want to select a choker that cuts the line of the neck and de-emphasizes her height. And a full-figured woman should stay away from jewelry that’s too small or delicate.
Equally important to style are face shapes. The four basic are oval, round, rectangular and heart-shaped. If your face is oval, triangular-shaped earrings are especially flattering. A round shape should seek elongated, dangling styles that draw the eyes down, rather than around. For a rectangular face, try jewelry that adds width, camouflaging the length of the face. And for heart-shaped faces, look for earrings that are wider at the bottom, because style can soften a pointed chin look.
And don’t forget to consider your hand type if you’re purchasing rings. If you’re long-fingered, wider bands will look especially good on you. If you’re short-fingered, thinner bands and stone shapes such as marquise or pear that elongate the hand would be a good choice.