Used to be the words ‘jewelry’ and ‘sale’ were the oil and water of the marketing world. The common wisdom was: folks just wouldn’t want to buy discounted diamonds and gems, fearing they were somehow tainted or ‘damaged goods’.
But they were wrong. So wrong.
Unlike a four-carton pile-on at the all-you-can-eat buffet, there is no shame in the jewelry deal. Now, every jewelry outlet – from mall retailers and department stores to mom & pop shops and online e-tailers – offers sales, discounts and the grand-daddy of ’em all: wholesale jewelry.
What was once a ‘password-protected’ Friends and Family site for a large fine jewelry manufacturer offering 70-80% off retail (yes, you’re reading that right), is now open to all us huddled masses yearning to bling free.
And in the great Donald Trump “Art of the Deal” tradition – they now have a “Deal of the Day” feature, where they offer one item every 24 hours for an even lower price. Sometimes it’s a colorful cocktail ring. Sometimes it’s gold hoops. Sometimes it’s a bridal piece. Sometimes it’s a brown diamond cat pendant. I could go on…But it’s always worth a look.
I just check their Facebook Page or their homepage for a quick glimpse every morning, and then go about my business.
So frugalistas and jewelry hounds, there’s really no reason to pay retail when it comes to fine jewelry anymore. There are, of course, still reasons to hide our heads in shame (Jersey Shore marathon, anyone?). Luckily – buying fine jewelry at a discount is no longer one of them.
Now go out there and make ‘The Donald’ proud.
As promised, here are a few of the incredible deals you can steal on JewelClub for the next few days. I wrote about their Vault Sale on Monday but wasn’t privy to the styles they are featuring. They published the 18 pretties today and here are a few of my favs:
Diamond Studs. They’re like a good bra – every girl needs ’em, right? These were originally priced at $229 and are $51.09 until Monday. ‘Nuff said.
Bridal Bling. Anyone shopping for an engagement ring/wedding band combo would be loathe to miss this offering. White gold is ‘in’ and the 1 and 3/8 ct. design has a vintage feel to it. The price is what’s really incredible: $804.41 down from $3949.
Finally, I’m loving these chocolate diamond hoops. Combining two trends in one (hoops and colored diamonds), JewelClub is crazy to give these away for just $295 (down from $1429).
But then again, “Crazy sells”, according to NY Housewife, Kelly Bensimon.
You usually have to have an invite to shop the sales, but if you follow my lead, you can get in on the savings with all the rest of the JewelClubers:
1. Click on any piece in this announcement: JewelClub Vault Sale
2. Enter your email
3. Use the Access Code: INSIDER
And you’re good to go.
I think I’ve said enough, but I will leave you with these two parting words: Shipping included.
Get on it, jewelry hounds!
Gold jewelrywas all the rage this summer, with stars sporting it to red carpet events and fashionistas adding yellow gold sparkle to their spring collection selects. Now, InStyle is predicting that the sunny hue has serious staying power right into fall.
Claiming that jewelry mavens should focus on pieces that are “glossy, gilded and gorgeous”, InStyle picked a selection of 18kt yellow gold items that illustrated their point, including a gold pendant from Sophia Flore and a striking gold butterfly brooch from celebrity jeweler and Christina Aguilera BFF, Stephen Webster.
But not all of us have gold record royalties to use when snapping up our jewels for the fall season.
You Jewelry Insider veterans are well aware of this great Friends and Family site that I’ve been sharing with my readers for the past year. Trust me: you’ll be hard pressed to find prices this low out there in the real world.
Just enter the code: INSIDER when you login to www.jewelclub.com and shop hundreds of fine jewelry styles – from diamonds and gemstones to silver and yes, yellow gold – all at prices well below retail.
Check it out for yourselves. If you’re not a ‘trendy’ shopper, it’s a perfect way to stock up on staples. I, personally, need some diamond studs like pronto – and am snapping up a pair for less than $100. Seriously.
So grab your yellow gold, your diamond studs, whatever jewel is calling your name – and let me know how you make out. Summer is almost over but that doesn’t mean the sparkle has to stop, right?