Tag Archives: fashion diamond jewelry

The Jewelry Insider

May 7, 2009

Let’s face it. There’s a lot going on in the world that can dampen our spirits. The economy is struggling, global warming is on the rise, and Lil’ Kim unfairly got voted off Dancing With the Stars.

So, I was thinking. Wouldn’t it be nice if we could always have something shiny and bright to remind us that better days are on the horizon? And wouldn’t it be even better if that ‘something’ was made out of diamonds and came in a little white box?

Well, fear not. JCPenney’s new offering, The Hope Collection, is the perfect antidote to our sour mood. The fashion diamond line quite literally offers a message of hope in its designs and uses other ‘glass-half-full’ symbols like the rising sun and the flower-power peace sign to send a shiny smile our way.

Maybe you know someone who is struggling through an illness. Maybe your neighbor just lost their job. Or maybe you need your own glittering reminder that it’s time to turn that frown upside down.

No matter who might need a pick-me-up, JCPenney is giving us a brand-new way to show we care. And since their price points are always in the reasonable range, we get a lot of bang for our hard-earned buck.

So join me as I put away my snarky suit and get all warm and fuzzy with the JCPenney Hope Collection today. Lil’ Kim? There’s a rising sun pendant in there with your name on it, sister.

Hope. Dream. Believe.