Tag Archives: Moet and Chandon

The Jewelry Insider

March 25, 2009

She acts, she models, she ‘sings’…now the effervescent Scarlett Johansson can add “First Face of Champagne” to her glittering resume.

Last night London’s finest stepped out at the famous Blue Sky studio to celebrate Moet & Chandon’s “Tribute to Cinema” event, where they unveiled the first celebrity ambassador to the world of bubbly libations.

Tough job, but somebody’s gotta do it.

“Moet and the movies both tell compelling stories and share authentic emotions with the world,” explained the divine Miss Scarlett.

“I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!”

The lady of the hour arrived looking VERY brunette in a lacy little black dress and stunning S-shaped diamond earrings. British celebs like Thandie Newton and Joseph Fiennes (where have you been?) made a red carpet appearance, and model Eva Herzigova dazzled in a diamond choker and a strapless red Dolce & Gabbana puff dress from their Spring 2009 collection.

Moet will launch an international advertising campaign starring Johansson, which was shot by renowned photographers Mert Alas and Marcus Piggott. The campaign will include print, outdoor and online advertising, featuring Moet and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.

So you’re an ‘icon of celebration’. You’re drop-dead gorgeous. Ryan Reynolds is your husband. You can hand-pick your starring roles. AND you get a lifetime supply of Moet?

Pass the bubbly. I’m getting depressed.