Tag Archives: Russell Simmons

The Jewelry Insider

January 15, 2009


SpongeBob SquarePants is turning 10 this year (feeling old now?), and to celebrate he’s getting a blingy makeover from hip-hop and fashion impresario, Russell Simmons.

Isn’t that what every sea-dwelling sponge lives for?

Simmons Jewelry
is collaborating with Nickelodeon/Viacom Consumer Products on a SpongeBob SqaurePants jewelry and watch line that will hit stores in time for fall. In the meantime, a signature SpongeBob pendant is being auctioned off for Simmons’ Diamond Empowerment Fund and is making its glittering debut at the Sundance Film Festival this week, where they are staging the first-ever SpongeBob live cast reading.

One lucky kid will get to wear a whopping 12 carat diamond-encrusted SpongeBob around their little neck if the ‘rents pony up. The design is an abstract interpretation of Mr. SquarePants and includes white diamonds as well as color enhanced yellow, red and blue diamonds set in 18KT yellow and white gold.

“We are always looking for innovative ideas to develop fine jewelry and the Nickelodeon partnership to license SpongeBob is the perfect addition to the Simmons Jewelry Co. family,” said Russell Simmons, who will be on-hand to announce the partnership at Sundance.

The entire retail collection will feature a variety of designs using enamel, gold, silver, and diamonds. Prices will range from $150 to $75,000 clams.

Getting “Happy Squared” never looked this good.

The Jewelry Insider

October 11, 2008

Hip hop’s top dog, Russell Simmons, and Ugandan model, Kiara Kabukuru, showed off two gigantic diamonds to the press this week. The two radiant rocks were cut from the famous 316-carat Ponahalo diamond and will be the centerpiece at Christie’s Auction House for their highly anticipated event, “Jewels: The New York Sale”.

The Steinmetz Diamond Group cut the Ponahalo when it was unearthed in 2005 into four polished stones, and it took them almost 18 months to create the gems featured in the sale.

The two mega-diamonds weigh in at 102 and 70 carats, respectively, and are expected to draw high bids, with the larger jewel predicted to sell for $4 million and the smaller gem a mere $2.2 million.

“I hope someone wears it,” said Rahul Kadakia, head of jewelry at Christie’s. “It’s something that should be seen.”

Let’s hope the price includes a pair of burly bodyguards and a lifetime supply of pepper spray.

A portion of the Ponahalo proceeds will be donated to Russell Simmons’ Diamond Empowerement Fund, which supports projects in Africa.

Other high profile items up for grabs are leftovers from model Giselle Bundchen’s jewelry box and a dolphin brooch given to Liz Taylor by former husband, Richard Burton.

If your savings can take the hit, this is clearly the event of the year for jewelry collectors everywhere (and the moguls who love them).

Shine on, you crazy diamond lovers! Shine on!