Tag Archives: Tomy Toys

The Jewelry Insider

September 25, 2008

Economic bailout bills, suspended presidential campaigns, global warming-induced tropical storms…what the heck is going on out there? In these uncertain times, thankfully we can rely on the sanity of the folks at Tomy Toys. The Japanese toy company recently unveiled “Licca-chan”, a doll every girl will certainly put on her must-have list.

The little lady is not your ordinary doll – she’s sporting more ice than a hip-hop mogul on Oscar night. How much bling? Try 881 diamonds for a pricetag of about $1,000,000. And you thought Tickle Me Elmo was a tough buy.

Licca-chan’s 51.4 carats appear on her tiny tiara and are threaded throughout her little red gown. And parents, rest easy. The company created the one-of-a-kind doll as part of an exhibit that encourages adults to value toys well beyond their formative years.

Now that’s the best idea I’ve heard all day.