Long gone are the days when environmentalism meant men with shaggy beards and gorilla-legs ladies. Take one super-cute, A-lister who actually does more than just talk the talk – add a Swiss watch company and a ultra-chic product and welcome to Leo’s “Time To Care”. Jaeger-LeCoultre – in partnership with the divine DiCaprio – has created the”Time to Care” program, that’s benefiting Leo’s Leonardo DiCaprio Fund at the California Community Foundation.
The fund-raising focal point of the initiative will be the sale of two unique watches that will go on sale this coming autumn.
The first watch will be a one-of-a-kind Master Compressor Extreme Lab, worn by DiCaprio to the premiere of his documentary, “The 11th Hour.” It ain’t cheap though saving the world – the watch is valued at approximately $300,000,but it comes with a whole bunch of gizmos and gadgets.
This watch though is a bargain compared to the price of the 2nd ‘save the world’ timepiece. The Reverso Gyrotourbillon 2 comes with a $400,000 tag and of course has even more really important dials and technological stuff that I can’t pronounce (let alone spell).
Now, if time with Leo was included I may just start saving up.